Ever hear someone say that resources are scarce? We just don’t see it that way.
We know from both research and practice that resources to fuel valuable mission-driven work come from engaged supporters. And the amount of supporters your organization can attract is limitless.
The catch? You have to do the work to earn it, week after week, year after year.
Engaging supporters requires a smart plan and a disciplined practice.
The key? A carefully designed approach that properly fits your organization, is sustainable and scalable, and details how to achieve goals that you define.
At Plentiful, we focus on Advancement.
Advancement is, quite literally, advancing your organization through productive, meaningful relationships. We design and refine advancement programs to acquire, cultivate, and strengthen those relationships, building a strong base of invested supporters who invest in your mission.
A better advancement program includes:
A compelling case for support, articulating why donors should give and what their contributions will accomplish
A motivating value proposition for donors and funders, making clear their value, role, and ongoing opportunities for involvement
A donor-centric advancement program, with ways to give and connect to the work
A donor recognition and stewardship approach that fosters donor loyalty and continued generosity
Every step adds up.
We know that nonprofit organizations are especially skilled at flying planes while building them. While we always put safety first, we get that this is a necessary risk at times. Unanticipated needs or unexpected opportunities arise that require us to plan and do at the same time. We get it. We always bring a holistic advancement lens to the table while addressing the most immediate need or opportunity. That may include:
Building the infrastructure that addresses an immediate staffing need, and accommodates future growth
Implementing a robust major gifts program that achieves a short-term goal and sets the direction for ongoing success
Launching an annual fund that activates donors for short-term funding initiatives while also bringing donors into the pipeline for future initiatives
Transitioning a one-time event to an ongoing activity
Evolving a board giving policy that delivers on a specific goal
Any of these may be the first step toward building a comprehensive advancement program. Every single step and each win start to add up. Over time, one-off fundraising activities contribute to a comprehensive, smart, and resource-rich program with real momentum.
When our clients have well-running advancement programs that genuinely serve their missions, their opportunities will keep multiplying.
“Plentiful understands that fundraising is a business, and they help their clients embrace the challenging decisions that will lead to increased revenue and sustainability. They work hard to understand both your areas of strength and weakness and bring compassionate truth and savvy expertise to every conversation as they guide and advise. You never doubt that Plentiful is as deeply committed as you are to the success of your team and your mission.”